01422cam a2200253 4500 1675171426 TxAuBib 20241025120000.0 940215t19941992||||||||||||||||||||und|u 9780140233032 paperback 0140233032 paperback TxAuBib Larson, Erik. The Naked Consumer : How Our Private Lives Become Public Commodities / Erik Larson. New York : Penguin, 1994. ©1992. 275 pages : paperback. Includes bibliographical references (pages 241-261) and index. After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you. 20241025. Marketing research. Consumption (Economics.) TXHAM